Who are you writing for?
When writing copy for a web site, most companies have a habit of writing what “they” want to say rather than focusing on what their visitors want to know.
Every page on your site should have a purpose. Does it contribute to the end goal you have for your site? Does it help the user or is it just there to please the owner of the company?
Take a look at your site and review each of the pages from your visitor’s point of view. Does your content help direct the visitor to complete a task such as learn more about your services and how it can benefit them, make a purchase, lead them to contact you either by phone or email?
Think about the content on your site, if it doesn’t help the visitor complete a task, maybe it’s time to think if that info really needs to be on the page or if it is just taking up space…
To your continued success in business,
