Hate Following Up, Try This Alternative

Last week I’d posted a suggestion on my facebook page for an alternative to the dreaded follow up. “Hate to followup with prospects/clients? Sometimes it can feel sales-y or pushy. Try the checking in method instead. You’ll come across as caring/concerned instead of trying to sell them something.” Ebrahim Fakir asked me to explain this [...]

The Secret to Increasing Your Prospects Without Spending Money on Advertising

How do most businesses increase their prospects? Spending more and more money on advertising. How do “smart” businesses increase their prospects? By forming marketing alliances. Forming alliances with other businesses that serve the same target market as your own (not competitors) can help further your reach without increasing your expenses through advertising. By partnering up [...]

5 Easy Ideas for Boosting Repeat Orders for Increased Profits!

Did you know that the easiest customer to sell to is the one you’ve sold to in the past? A lot of service businesses out there don’t realize this. So how do you get them to purchase from you again? 1. Build A Relationship First off, if you haven’t already, start building a relationship with [...]

Who are you writing for?

When writing copy for a web site, most companies have a habit of writing what “they” want to say rather than focusing on what their visitors want to know. Every page on your site should have a purpose. Does it contribute to the end goal you have for your site? Does it help the user [...]

Do it yourself or get help from an expert?

Several months ago, I was looking in my closet and realized that, as I’m doing a lot more face-to-face meetings with clients, I really needed to get my wardrobe revamped looking little more professional. I’ve been a work-from-home mom for the past 12 years so, up until now, I’ve had very little reason to get [...]

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